Lucozade Energy, one of the UK’s leading energy brand, is driving awareness of its £54M flavours range this summer with the launch of a dedicated £2M marketing campaign, the first marketing campaign focusing on the flavours range in over eight years.
The multichannel campaign will include UK-wide outdoor and digital advertising, social media and in-store activations to accelerate summer sales of this popular range, which is already growing at 47% year on year.
The campaign, which goes live in June, will incorporate mouth-watering visuals featuring four of the great tasting existing flavours. This will include the brand’s newest addition, Watermelon & Strawberry Cooler, which was launched in May and inspired by refreshing and summery iced fruit coolers.
The eye-catching creative showcases the brand’s number one flavour, Lucozade Energy Wild Cherry – which is currently growing rapidly at 131%. The campaign also features Lucozade Energy Apple Blast, which has already generated £6.6M in sales since its launch in August as well as Caribbean Crush, worth over £12M.
This campaign will ensure the range is unmissable for shoppers this summer. Each visual brings to life the tasty and refreshing flavours and features the brands striking and recently updated packaging.
Bridget Hirst, Brand Manager for Lucozade Energy, commented: “The Lucozade Energy flavours range has already contributed a significant £54M worth of sales to the energy category. In fact, 30% of new shoppers first buy into the brand through our flavours range – so it’s crucial for attracting new shoppers to the category, too.”
Source: Lucozade Ribena Suntory