F/Nazca Saatchi Takes Snacks to Battle for Salamitos Spot

In an epic battle, F/Nazca Saatchi & Saatchi launches Salamitos, Brazil’s first ever protein snack produced by BR Food’s Sadia.

553636873_1280x720Unlike other snacks in the market, which choose a softer approach in communication, Salamitos arrives with a bang.

The humorous TV spot is entitled “Medieval Battle” and pits brave Salamitos warriors against an army of hungry mouths.

The animation is produced by VetorZero and marks a new era for Sadia, as the brand is now targeting a younger audience.

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