Gordon’s to Offer Free Drinks for Commuters Hit by Train Delays

Gordon’s, the Diageo-owned gin brand, is giving out half-price or free gin and tonics to commuters hit with rail delays.

The campaign, #YayDelay by MullenLowe Group, uses an algorithm to identify train delays at Waterloo station, as well as tweets with the hashtag to unlock the offer.

Passengers will need to keep an eye out on yaydelay.com to see if there has been enough activity to trigger a free drink. They can then download a voucher and pop to Slug & Lettuce outside Waterloo Station to claim their gin and tonic.

It launches February 2 between 5pm and 6pm and Gordon’s plans to roll it out to other stations over the year.

Source: Campaign Live

  #YayDelay, Alcohol, Beverage, Campaign, Diageo, Gordon’s, Marketing, MullenLowe Group, Promotion, Slug & Lettuce, UK