Hershey’s Invades Day-to-Day Moments with a Burst of Flavours

For the first time in Brazil, The Hershey Company presents a product line campaign on TV.

The goal is to generate even more knowledge and excitement for Hershey’s Special Traditional Dark, Mint, Orange and Cranberry flavours – all with the difference of being the only brand in the 60% cocoa category – as well as extra creamy Hershey’s Special Milk in the Toffee & Almond flavours and Chestnut of Pará.

Joining the main attributes of Hershey’s Special, which mixes quality, selected ingredients, variety of flavours and accessibility, BETC / Havas created the concept “It’s not for the few”.

The film ‘Office’, directed by HungryMan’s Carlão Busato, accurately translates this idea and shows in a different and amusing way that Hershey’s Special is so unique that it can invade even the most unusual moments, such as a work meeting.

Source: Little Black Book

  Advertising, BETC, Brazil, Campaign, Chocolate, Confectionery, Food, Havas, The Hershey Company