Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign.
Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites.
The campaign sees consumers invited to share their gurning #TOMFACE online to be in with the chance of winning £1,000.
The two-week outdoor campaign sees a #TOMFACE finalist and 10 winners selected to win goodies each Tuesday.
Selected entries will be displayed on a dedicated #TOMFACE microsite.