When the sun comes out, innocent know that drinkers look for alternatives to water to quench their thirst. The beverage company felt that they could fill a gap in the market for a light, refreshing and healthy drink that also tasted good, so they have been busy in the Fruit Towers kitchen blending our new Light & Juicy range – and making sure it tastes absolutely delicious too.
innocent Light & Juicy is a new range of juice blends that combine their finest fruit, some water and a dash of coconut water to make a drink that is naturally 30% lower in sugar without any concentrates or artificial sweeteners. innocent think it’s the perfect option for consumers in need of a little light refreshment that tastes good and does them good too.
Nick Canney, innocent’s UK&I MD, says: “We have been busy at Fruit Towers proudly blending a superior tasting thirst quencher that we believe will also benefit the chilled fruit juice category. We’re really proud that we’ve made a range that tastes naturally light and deliciously juicy without having to use any artificial sweeteners or concentrates and we’re really excited to be able to launch the range this summer.”
The new innocent Light & Juicy range will be found in three recipes: the crisp citrus hit of orange & clementine, the tangy bite of pineapple & lime, and the bold, fresh zing of peach & raspberry. The range launches in August 2015 with an RRP of £2.39 for a recyclable 900ml carafe.