North-West based branding and packaging design agency Into the Light has completed a rebrand of the premium, global petfood brand Arden Grange.
Arden Grange, whose parent company is Alphapet Ventures GmbH, chose Into the Light because they needed a specialist, strategic agency to update their brand and packaging without alienating a loyal consumer base of many years standing. The brand is associated with trustworthy, high quality, nutritious petfood and needed to retain key visual elements, as too big a design departure could risk confusing shoppers.
Into the Light have carefully and sensitively updated the Arden Grange brand, making sure it’s future-proofed for many more years ahead. The iconic green, key layout and structure of the logo have been retained but the font has been refreshed. A wagging tail now features in the heart of the main ‘A’ brand marque because happy, thriving pets is what the brand is ultimately all about.
The new Arden Grange VetCare products have just launched in stores, with two more ranges to follow later on in 2025.
Simon Ellis, Managing Director at Into the Light said: “It has been a pleasure working closely with the Arden Grange team on this project and we are delighted with the result. This was a truly collaborative effort and we’re looking forward to seeing the full range roll out in stores over the coming months”.
Robert Craig, Managing Director at Arden Grange said: “Into the Light is a highly strategic and capable design agency that aligns closely with my views on consumer behaviour and design strategy. Their ability to understand the brand’s vision and bring it to life with exceptional creativity – while maintaining an enthusiastic and collaborative approach – is exactly what you hope for as a client. We are proud of what has been delivered and excited for consumers to experience it in market”.
Source: Into the Light
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