Launched in 2001, combining the traditional Swedish almond base with the brittle caramel and smooth chocolate of the DAIM bar, the new Almondy Daim cake took the market by storm and today remains the company’s most popular variety world-wide, selling 770,000 cakes through UK retail alone.
Thanks to the almond base which doesn’t contain flour, the Almondy range inadvertently has tapped into the burgeoning Free From market and unlike many products that are deliberately made to be gluten free, Almondy actually tastes good! As one delighted blogger explains: “All Almondy products are (not surprisingly) based on an Almond base. It originates from a Swedish recipe from the 1890’s, so it’s naturally gluten free and 100% grain free, which is amazing. So often, when products are adapted to be gluten free, you lose a little texture or taste in translation. So the fact that Almondy products just happen to be gluten free is probably why they taste so divine! And that’s before I’ve even mentioned the humble Daim bar!”
In recent research by Almondy, 16 per cent of consumers claimed to have a food intolerance, while 38 per cent of people choose to eat Free From food as part of a healthy lifestyle – this figure looks set to rise as more people make a similar life choice. And there is certainly a demand for cakes like Almondy as 58 per cent of consumers questioned said they wanted to see more gluten free cakes in supermarkets.
Andrew Ely, UK Managing Director explains Almondy Daim’s appeal: “Over 15 years Almondy Daim has built a legion of fans, not only because it looks great, tastes delicious but it also offers consumers great value for money, convenience and flexibility. Over the coming months we’re encouraging the nation to treat themselves to a slice of Almondy Daim Cake and will be rewarding those who do with the chance of winning a host of goodies through our Twitter account @AlmondyCake.”