Londoners looking to cool down this weekend are being invited to squeeze into their Speedos, bring out their bikinis and head to the Juicy Water back garden to jump through the world’s largest water sprinkler and get refreshed.
They can make the most of the hot weather in a giant water pistol fight and help break a world record, or just lie back, catch some rays and strike a pose on one of the deck chairs.
With a DJ residence in the Juicy Water beach hut, giant inflatables, sexy staff in skimpy swimming trunks and enough free Juicy Water to fill a paddling pool it’ll be the most fun way to cool down this summer (and feel like a big kid again).
Emilie Stephenson, marketing manager at Juicy Water, says: “We know that Juicy Water sales spike when in the summer – on a hot day, we can see our sales more than double – so we wanted to capitalise on this by running a temperature-activated marketing campaign. Our giant water sprinkler is the perfect way to combine fun and refreshment for our young, fun Juicy Water drinkers.”
So gather you friends, pack that picnic basket and grab the suncream and join the Juicy Water water sprinkler this weekend at Victoria Park.