After U.S. Olympic ice dancers Meryl Davis and Charlie White’s record-breaking gold medal win at the Sochi 2014 Olympic Winter Games – the first gold in the event for a U.S. ice dancing team – Kellogg’s announced that the pair will be featured on special-edition boxes of Kellogg’s Corn Flakes. Davis and White finished with a combined score of 195.52, earning a 78.89 in the short dance and 116.63 in the free dance – both world records.
“We’re so proud of Meryl and Charlie – their great start together on an ice rink in Michigan has truly led to great things,” said Noel Geoffroy, senior vice president, Marketing & Innovation for Kellogg U.S. Morning Foods. “Over the course of the last few days, we have all watched Meryl and Charlie wow the world with their incredible ice dancing prowess. As has become the tradition, we at Kellogg wanted to show our support by capturing the image of their historic win on the front of Corn Flakes boxes.”
“Charlie and I have finally reached our goal of winning a gold medal for Team USA,” said Davis. “Kellogg’s was always part of my childhood, so it’s exciting to be pictured on a Kellogg’s box. It’s such an awesome reminder of what we’ve achieved thanks to our great starts.”
“Our great start helped us reach our full potential, and this gold medal represents everything we’ve worked for,” said White. “Meryl and I are proud to have brought home a win for our country and Team Kellogg’s, and to see our faces on the front of a Corn Flakes box is just surreal.”
With only 1,000 featured boxes being produced, this collectible item will be available beginning Feb. 24 for a limited time, for members of the Kellogg’s Family Rewards program exclusively. You can also view Davis and White’s Start Story video, “Destiny,” available at kelloggs.com/teamusa, to learn more about their journey toward the Sochi Games.