The International Food and Beverage Creative Excellence Awards are delighted to announce that Kit Kat has been named the 2014 Brand of The Year, bagging a total of 4 nominations across the various categories.
The chocolate brand was awarded for having multiple projects recognised in different media categories.
“Kit Kat’s ideas were innovative and exciting across all media and markets, making them a well-deserved winner of Brand of the Year,” said Graham Wall, Jury President for the Advertising, Interactive and Digital categories at The FAB Awards.
The Nestlé owned brand’s nominated work includes: the ‘Have A Br Have A’ project, which was entered in the posters category; The ‘Kit Kat advent calendar’ in the Direct category; From social media – the ‘Long Tweet’; and the ground breaking partnership with Google Android for the ‘Kit Kat 4.0’ mobile operating system.
Like last year, this is the only Award that is publicized in advance and is based on the number of nominations that Kit Kat has achieved this year. The calculations include performance at both the Creative Awards and the Effectiveness Awards.
The rest of the nominees will only find out their outcome on the night of the Awards Ceremony.
The Award will be presented at The Hurlingham Club in London on Thursday, May 29, during the Awards Ceremony to honour Nominees and Winners of this year’s FAB Awards.