Lipton, America’s favorite tea brand, has enlisted actress Kat Dennings to shine a spotlight on its iconic black tea with new online ads that encourage new and younger consumers to drink more tea and find brightness in their day.
The spots, titled “Brighten Your Day with Lipton Tea ,” mark the latest effort in Lipton’s campaign supporting its core black tea offering, which highlights how tea can provide a much needed lift during a person’s hectic day.
This uplift is supported by research that shows how black tea’s hydrating benefits and natural caffeine help consumers stay energized throughout the day.
“Kat is a perfect fit for our campaign because she connects with wit and finds the humor in real life situations we can all relate to,” said Alfie Vivian, VP Refreshments, Unilever North America.
“Our consumers juggle busy schedules and are looking for a pick me up so they can take on their busy days. Kat helps bring to life how drinking Lipton is a simple way to re-charge and feel great.”
In the ads, Kat is shown trying several activities from gardening to yoga in search of a good uplift – which she eventually finds with just a sip of delicious Lipton Tea .
“I love yoga, but I have a hectic schedule so I never know where I’m going to be, or whether or not I’ll have access to a gym or yoga studio,” says Dennings. “But you can make Lipton tea anywhere and it tastes great.”
The online ads will air across the AOL and Yahoo! networks in addition to other sites this week.