Brooke Bond Tea has launched an online film campaign for World Peace Day, supporting Unilever’s working partnership with Peace One Day and reinforcing their brand mission that common ground is just a cup away. The campaign was created by LOLA MullenLowe Madrid and airs September 21st.
The Brooke Bond Family (Unilever) is a collection of 27 tea brands from around the world. For World Peace Day they wanted to inspire people to come together for a conversation over tea and show how this simple act can break down barriers and open hearts and minds.
“For hundreds of years tea has been a catalyst for people of all backgrounds to relax, connect and find common ground where perhaps there was none before; A practice that we need more than ever in today’s increasingly divided society,” said Ben Curtis, Global Brand Director, Brooke Bond.
The TV spot is set in a dreamlike realm that shows how in today’s divided world, people often put themselves and others into groups based on their belief systems. Until they find that they have a lot more in common than not.
Tomás Ostiglia, Global Creative Director at LOLA MullenLowe, says: “Working with the team at Brooke Bond is inspiring. We don´t want to seem naive about solving the world’s problems, but it’s a good start when brands bring these issues to the forefront and get us thinking.”
Source: Little Black Book