Lucky Generals’ New Pot Noodle Spot Has a Completely Unexpected Ending

Ever since Blink director Nick Ball was a little kid he wanted to direct a Pot Noodle ad. And with focus and determination, he’s finally made it.

The tale he tells is of another determined young man who didn’t want the fuss of cooking to get in the way of his ambitions. That’s why he eats Pot Noodle. Because success doesn’t come on a plate. Eventually he reaches his goal. The big fight ring in Vegas.

The ad, created by Lucky Generals airs September 5 during the X Factor.

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