For the first time ever, Lyons Coffee has unveiled a limited edition on-pack promotion for its No. 3 and No. 4 varieties, giving away 100 prizes.
The huge promotion will be offering consumers the chance to win all-inclusive weekend breaks, in partnership with Great Little Breaks, in a bid to reward consumers.
Additional prizes will also be up for grabs, including a one-month magazine subscription from Readly, a site which allows you to read all your favourite magazines in one place and special Lyons Keep Cups.
Nicole Hartnell, Marketing Manager at Lyons Coffee, said: “We’re really excited to unveil the limited edition promotional packaging and it’s a great opportunity for retailers to increase sales. We’re looking to inject some excitement into the market and reward our loyal consumers.”
The eye-catching promotional packs will feature a blue-ribbon design highlighting the promotion and will be available in stores from mid-May until the end of October.
The brand has also launched a microsite for the promotion, where customers can enter their details for the chance to win.
Roast and ground coffee is in growth, with value sales up 6% YOY and coffee bags specifically up 44%.
Lyons Coffee Bags are made with 100% freshly ground coffee, sealed into individually wrapped foil bags. To make, simply add freshly boiled water and brew for three-four minutes to taste. The convenient but high-quality product can be enjoyed anytime, anywhere including travelling, commuting or in the outdoors.
Lyons Coffee bags has an RRP of £2.60 per box.
Source: Lyons Coffee
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