McCann NY Begins Search for the Real Trix Rabbit with Wonderfully Fluffy Video

General Mills is issuing a casting call for real rabbit versions of its 57 year-old Trix Rabbit mascot to communicate a real life commitment to removing artificial flavors and colors from artificial sources from its cereals.

277bd78d0096ee77c18398347ea35d49The online-only campaign, created by General Mill’s agency, McCann New York, includes a wonderfully fluffy video inviting all silly rabbits and rabbit wannabe’s to be part of the open casting call. Applicants can scope out the adorable competition by following #RealTrixRabbit on social media from now through November 8, 2015.

The winning rabbit will be featured on its own commemorative, limited-run Trix box in the rabbit’s hometown. Afterwards, the iconic cartoon Trix Rabbit will hop back on the box.

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