McDonald’s Austria has launched a new integrated brand campaign celebrating the power of McDonald’s when it comes to connecting and uplifting its customers – turning everyday moments golden.
“Best Friends”, created by DDB Vienna, launches today with a hero 60” TV spot. Directed by Micky Suelzer, the film follows the journey of a McDonald’s order, where all but one of the group shares their menu choices with a friend heading to the restaurant chain. We witness the one remaining friend go to great lengths in order to catch up and make his food choice clear – including chasing him down via taxi, climbing over fences and even begging a stranger to use her phone – only to discover that his best friend knew what his favourite selection would be all along.
Sonja Dirnböck, Head of Marketing at McDonald’s Austria, said: “The campaign aims to convey that true friends know each other’s McDonald’s orders, even without having to ask. The strategy aligns with our brand proposition, which aims to show that the brand has the power to turn everyday moments golden.”
Thomas Tatzl & Andreas Spielvogel, Chief Creative Officers at DDB Vienna, added: “A great story about friends, FOMO (= Fear Of Missing Order) and the connection with the Golden Arches that we all know at its core because it has real truth and is grounded in our everyday life – told in a fun entertaining way that only McDonald’s can do.”
In addition to TV, the campaign includes radio, digital and social media. The media is being handled by OMD.
Source: DDB Vienna
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