McDonald’s Gives Kids Chance to Join Football Heroes on FIFA World Cup Field

McDonald’s is giving young soccer enthusiasts in the Greater Philadelphia Region the opportunity to meet their football heroes competing for the 2014 FIFA World Cup title in Brazil this summer and also secure a $1,000 grant for a local football organization.

Kicking off on March 11, McDonald’s Player Escort sweepstakes gives 25 children across the country, ages 6 to 10, the chance to travel to Brazil and walk hand-in-hand with some of the world’s best football players as they take the field for a 2014 FIFA World Cup match.

One lucky winner, along with their parent or guardian, will represent the Greater Philadelphia Region and embark on a four-night, five-day trip to Brazil, with the first stop in Rio de Janeiro. The 25 McDonald’s Player Escorts will lead players onto the field in one of four match cities – Rio de Janeiro, Natal, Manaus or Recife.  Parents or guardians in the Greater Philadelphia Region can visit www.McdOneGoal.com between now and April 6 to enter the sweepstakes.

“We know how much kids in the Greater Philadelphia Region love football – in fact, 30 percent of American households have at least one football player – and their favorite athletes often serve as role models,” said John Durante, President, McDonald’s Restaurants of the Greater Philadelphia Region Owner/Operator Association. “Our Player Escort program gives a local child the opportunity to experience the exhilaration of football’s greatest event with the players, fueling their passion for the game.”

Globally, McDonald’s will send 1,408 children to Brazil to serve as Player Escorts and support their country’s players during the month-long competition, which starts June 12 and culminates with the championship match on July 13. During their time in Brazil, Player Escorts and their parent or guardian will experience the thrilling atmosphere of the FIFA World Cup and the lively surrounding culture.

McDonald’s Player Escort program began in 2002 at the FIFA World Cup in South Korea/Japan. Since that time, McDonald’s has given more than 6,000 children from around the world the chance to lead a player into the stadium.

Additionally, McDonald’s has been a supporter of football at both the global and grassroots levels for more than 25 years. The Company has served as an Official Sponsor and the Official Restaurant of the FIFA World Cup since the United States Tournament in 1994, continuing for each FIFA World Cup through to the 2014 FIFA World Cup Brazil.

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