New Nature Valley Popcorn Bars Burst Onto The Market

A33199_UK_NVPeanut-&-Sunflower-Seeds-FoilNature Valley is launching a delicious new range of Popcorn Bars to meet the needs of snackers looking for an alternative tasty treat, at home or on the go.

On-shelf from early May, the New Nature Valley Popcorn bars will be available in two flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (RRP £2.89).

Each popcorn bar has less than 100 calories and come in multipacks containing five individually wrapped bars with Peanut & Sunflower Seed also launching in 20g single bars (RRP £0.69).

Paul White, Marketing Manager, Nature Valley, comments: “Snacking is becoming more and more important. In fact half of all eating occasions include snacks and this presents a huge opportunity for retailers. Our new range of Popcorn Bars is set to drive incremental snacking sales because it’s bang on-trend and meets the increasing need for delicious snacks that consumers can feel good about.”

To drive maximum awareness and trial the launch is being supported by a strong marketing plan comprising social media, in-store, digital, PR and experiential.

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