NRICH’s partnership with LOFC includes NRICH for the team’s players, pitch side banner advertising and on-going on and offline marketing activities throughout the year. In addition, the club is listing NRICH at its on-site shop for the club’s supporters and visiting teams to enjoy.
NRICH marketing manager Jag Singh said about the partnership: “We’re delighted to be teaming up with Leyton Orient Football Club. Not only is the club just around the corner from NRICH HQ, but our Sales Director John Payne is a massive supporter and has been a season ticket holder since he was six. We’re looking forward to supporting the club and, much like NRICH, see LOFC go from strength to strength.”
LOFC’s fitness coach Craig Smith said: “The Orient players have been using NRICH as a post-match recovery drink. There is lots of nutritional content to assist the players’ recovery and the lads love the flavours!”
The partnership comes hot on the heels of NRICH’s #SmashIt campaign in January, which encouraged people to switch their junk food for a can of NRICH and become more active. The brand has recently revamped its website and is planning a raft of activities throughout the year to get more people trying NRICH.