NRICH Kicks it with Leyton Orient Football Club

LOFC-Drinks-pitch-bannerNutritionally balanced milk drink NRICH is continuing to ramp-up its 2016 awareness campaign with the announcement of a partnership with London’s Leyton Orient Football Club (LOFC).

NRICH’s partnership with LOFC includes NRICH for the team’s players, pitch side banner advertising and on-going on and offline marketing activities throughout the year. In addition, the club is listing NRICH at its on-site shop for the club’s supporters and visiting teams to enjoy.

IMG_7682NRICH marketing manager Jag Singh said about the partnership: “We’re delighted to be teaming up with Leyton Orient Football Club. Not only is the club just around the corner from NRICH HQ, but our Sales Director John Payne is a massive supporter and has been a season ticket holder since he was six. We’re looking forward to supporting the club and, much like NRICH, see LOFC go from strength to strength.”

11-NOLAN04LOFC’s fitness coach Craig Smith said: “The Orient players have been using NRICH as a post-match recovery drink. There is lots of nutritional content to assist the players’ recovery and the lads love the flavours!”

The partnership comes hot on the heels of NRICH’s #SmashIt campaign in January, which encouraged people to switch their junk food for a can of NRICH and become more active. The brand has recently revamped its website and is planning a raft of activities throughout the year to get more people trying NRICH.

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