Ole Smoky Tennessee Moonshine, the most distributed moonshine in the US, announces a brand new, first-ever marketing campaign. The brand, which opened its first distillery 5 years ago next month, is ready to elevate the moonshine category as the challenger-to-beat in the traditional liquor landscape.
Ole Smoky Moonshine’s new campaign will spotlight Ole Smoky as a unique alternative to the average bar offering and will introduce a new instigator persona and slogan, C’mon Live a Little. It launches June 29 on social media and will continue to spread with print, on-premise, off-premise, outdoor and more.
“Ole Smoky is excited to continue to pioneer the moonshine category,” said John Cochran, CEO of Ole Smoky Tennessee Moonshine. C’mon Live a Little embodies everything that moonshine stands for: being mischievous, having fun, living in the now and turning it up a notch.”
As part of campaign launch, the moonshine brand partnered with Standard Time, a Los Angeles based creative shop who created the look and feel of the new campaign, and Vayner Media, a bicoastal digital shop who will manage the brand’s social channels and digital footprint.