Pizza Hut has tapped into the emoji craze with a limited edition menu featuring the symbols launching across six UK restaurants.
Predominantly utilised by youths, the emoji menus are available for a short time at The Strand London, Birmingham Bullring, Liverpool Paradise Street, Edinburgh Hanover Street, Manchester Fountain Street and Cardiff Queens Street outlets.
The stunt was launched to celebrate #WorldEmojiDay and ran for the week running up to the celebration.
Kath Austin, Pizza Hut director of HR and marketing, told the Mail: “We have a huge focus on menu innovation and having already launched a brand new menu recently, we hope customers enjoy decrypting the emoji version as much as we did creating it.”
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