Back in April when Ronald McDonald unveiled his new image, he vowed to play a greater role in the McDonald’s social media channels.
Now the clown is living up to his promise—he made his debut on Instagram in October, and has been posting pictures of his antics, which include dancing with strangers and taking selfies.
His latest posts show him skydiving in Dubai, revealing an adventurous side. They appear to be part of the company’s efforts to appeal to younger audiences.
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