SEVEN BRO7HERS BREWING CO TO LAUNCH TWO FRUIT BEERS FOR ALDI STORES

SEVEN BRO7HERS BREWING CO is launching two fruit beers into ALDI stores this Summer.

The Salford-based brewery will hit shelves across the UK in early April with a Watermelon Wheat Beer and Passion Fruit Pale– both popular beers have been adapted and branded exclusively for the retailer.

Sold in a 440ml cans, the two cans will target occasion shoppers looking for something fresher and lighter as we move into the ‘bumper bank holiday’ quarter of the year.

Pulling in Summer seekers, the Watermelon Wheat Beer (4.5% ABV) and Passion Fruit Pale (5% ABV) are vegan and infused with fruity undertones.

The beers will be available in 850 ALDI stores nationwide, RRP £1.79

Kicking off the Spring with the supermarket deal, CEO of SEVEN BRO7HERS BREWING CO, Keith McAvoy said:  “This latest deal has been a fantastic opportunity for SEVEN BRO7HERS to collaborate with a major retailer, we have taken two of our most popular, award-winning beers, and adapted the recipe to make something unique for ALDI customers – working together to ensure we craft delicious beers that tap into their consumer price point.”

Expanding its reach past its in-house webshop, convenience stores and its own bars, in the last two years SEVEN BRO7HERS has significantly grown its listings portfolio. The brewery is currently listed in nationwide ASDA stores, select Co-Op & SPAR stores, Booths Supermarket and Amazon.

Keith McAvoy added: “The ALDI deal broadens our audience reach and provides a new channel of drinkers for our beers. The deal solidifies our position as one of the fastest growing craft breweries in the UK.”

SEVEN BRO7HERS BREWING CO was founded in 2014 by McAvoy brothers, Guy, Keith, Luke, Daniel, Nathan, Kit, and Greg, inspired by their dad’s home-brewing in their cellar at home.

In January 2023, the brewery acquired SIS4RS DISTILLERY, the buy-out saw the brand’s craft gin range, rum and vodka business brought under the SEVEN BRO7HERS BREWING CO banner.

The merger puts all 11 McAvoy siblings under one roof in Salford – making SEVEN BRO7HERS BREWING CO home to largest alcohol family business in Europe.

Source: SEVEN BRO7HERS

  Alcohol, Aldi, Beverage, Launch, Marketing, SEVEN BRO7HERS BREWING CO, UK