Cypressa has recently released the revamped branding for their range of Greek Olive Oil. The company, which celebrated 50 years of trading in 2015, collaborated with Slice Design to redesign the range.
Cypressa has been successfully trading in the UK since 1965 and is known for its exceptional quality mediterranean goods. The new branding unites the portfolio and aims to bring the range together under a cohesive brand identity.
A central theme to the Cypressa story is the rich heritage of the founding Katsouris brothers. The redesign now emphasises Cypressa’s family heritage by including the founding date across pack communication to draw the consumer’s attention to the high quality of Cypressa’s products. One of the most significant updates to the range was adding the new Cypressa logo, which helps to emphasise the heritage and expertise of the founding Katsouris brothers.
The Greek Extra Virgin Olive Oil range was lacking in shelf standout and the superior quality of the product itself was not evident on pack. Cypressa have been sourcing the highest quality Olive Oil for over 50 years now so it was integral to the design process that their expertise shone through.
“Our aim for the new Olive Oil design was to keep the rich family origins of Cypressa whilst also highlighting the premium quality of the product. We believe the metallic substrate on pack, colour palette and font achieves this as well as ensuring stand out from the competitors. The signature on the neck label assures customers that all bottles are Katsouris approved,” revealed Sarah Jones, Senior Designer at Slice Design.
Cypressa’s Commercial Director, Louis Constantinou, said: “Our main outlet is the supermarket, where shelf space is at a premium. Slice’s redesign has really brought our portfolio together and put the family heritage at our core. The new branding ensures our sub ranges are different enough to aid navigation in store but cohesive enough to work together as a brand. The work is fantastic and gives us a real point of difference amongst the competition.”
Source: Slice Design