Smint, the UK’s fastest growing sugar-free mint brand is adding one of its best-selling Mint packs in a new £1 PMP format to its minty fresh collection. Now available to selected independent retailers and wholesalers across the UK, the packs are expected to be very popular with impulse shoppers.
The premium quality mint brand is in the ideal position to expand its range, with new figures highlighting it is one of the fastest growing mint brands in the market (+12.5%), especially within the convenience sector, where figures show YTD sales have increased by 15.0% . The new PMP pack offers great value for money and thanks to its eye-catching new-look is sure to attract a new contingent of Smint fans.
PMPs are becoming increasingly successful within the confectionery industry, with new research suggesting that 71% of consumers are more likely to buy price-marked packs as they are perceived to represent better value. Eager to tap further into the impulse spend, Smint’s new £1 packs are designed especially to be as striking as possible, featuring a yellow £1 RRP flash on its pack foil and a new restyled pack design.
Product Manager at Perfetti Van Melle Shankar Iyer comments, “We’re really excited to introduce a new addition to our Smint portfolio with a new refreshed look featuring the iconic triangular mint. PMPs give shoppers a renewed sense of trust in the brand, and it’s a great way for us to expand our audience as well as ensure shoppers are returning to Smint time and time again.”