A limited number of bags, which were created in partnership with Goodby Silverstein & Partners, are available for free at StacysStandsWithYou.com. For each person that registers to receive a bag, Stacy’s will make a $10 donation to Step Up, a nonprofit that helps young girls graduate from school through mentorship and after-school programs.
Each bag contains a Snapchat Snapcode that, once scanned, provides a way for people to get involved with supporting women’s causes.
Stacy’s Pita Chips, which was founded in 1997 by Stacy Madison, was acquired by Frito-Lay in 2005.
“Stacy’s was founded by a woman with incredible talent, passion, and determination,” said Jennifer Saenz, chief marketing officer of Frito-Lay North America, in a statement. “She is just one of the millions of women who have paved the way toward the ultimate goal of equality. These bags and our partnership with Step Up are our way to stand with women everywhere.”
Source: The Drum