Sainsbury’s unveils new packaging designs for their core range of Christmas products in collaboration with creative agency, BrandMe.
For this year’s core Christmas range, BrandMe worked to refresh last year’s designs with a new concept inspired by the wonder of a theatrical Christmas stage.
The festive collection celebrates the classic treats that customers return to each year, with packaging to excite and engage consumers from shelf to hand.
The range centres on a shining gold star that is set against layered lighting and delicate hanging stars to evoke an atmospheric sense of celebration.
Each pack is designed to feel both magical and familiar, capturing the warmth and nostalgia of the season while delivering bold standout on shelf.
The new design showcases the products front and centre, ensuring these festive favourites shine brightly in every store.
Source: BrandMe
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