‘Cocktail Porter‘, an Australian-first subscription service that delivers a premium designer cocktail experience direct to customers’ homes, has recently launched. It will enable people to enjoy bespoke cocktails at home and is brought to market by specialist drinks company Sweet&Chilli via Leo Burnett Sydney.
Cocktail Porter is the first project to launch out of Leo Burnett’s new business design consultancy. It is an idea born out of a lack of customised experiences in the market that cater to the enjoyment of premium spirits at home.
Designed by world-class mixologists, Cocktail Porter offers subscribers a chance to enjoy a range of carefully curated cocktails. Sweet&Chilli worked with Leo Burnett to develop the disruptive new business model, and Leo Burnett developed a working proto-type before completing the design and build.
Cam Northway, founder and managing director, Sweet&Chilli said: “The dramatic take-up of wine and meal-kit delivery products have whet the consumer appetite to stay in and enjoy the same comforts as they would at any venue in their city. Savvy entertainers and cocktail lovers will be able to experiment at home with the best ingredients, equipment and simple directions. I’m very excited to be launching Cocktail Porter. The bespoke nature of each cocktail box also means that there’s no waste or unnecessary outlay on pricey ingredients that don’t get used.”
Leo Burnett is growing its business design consultancy service, which fuses behavioural design with creative thinking to solve business problems, unlock growth opportunities and create new business ventures. The agency brings together a team of thinkers, creators, technologists, external cultural collaborators and entrepreneurs, working closely with clients in a series of innovation sprints.
Dan Pankraz, who leads Leo Burnett’s business design consultancy said: “The world doesn’t need another ‘lab’. We see a lot of optimising of experiences masking as innovation. We want to help clients future proof their business by creating exciting new revenue opportunities, deeper experiences and surprising partnerships.”
Source: Campaign Brief