Asda launches a customer-centric Christmas campaign with a difference – it has developed an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’. The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up […]
Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign, “The Wall,” aims to inspire and proudly celebrate generations of Mexicans, who, similar to Corona’s history as a company and brand, have overcome challenges and preserved to […]
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division. Like the animation it accompanies, One Sweet World sets out with a simple message – that an inclusive and welcoming […]
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the […]
He loved the Chicago Cubs. He loved Budweiser. To the point he proclaimed himself “Cubs Fan Bud Man”. And he dreamed one day the Chicago Cubs would win the World Series. The city of Chicago has had that dream since 1908! Last night that dream came true with a dramatic Game 7 victory. The only thing […]
Gordon’s has gone against the grain of using craft messaging in its advertising and is instead focusing on communicating ‘a simple but meaningful statement’ of enjoying a good gin and tonic in the early evening. To stand out in the over crowded gin category, where the majority of messaging is around heritage and craft, Gordon’s […]
Regardless of what time you wake up, McDonald’s has a cup of coffee ready for you. That seems to be the message that the fast food chain is trying to convey in the following ads, which were designed by Leo Burnett Dubai. Made only with typography elements, the ads also feature the chain’s signature colours […]
Lion’s biggest beer brand, XXXX Gold, is set to launch a brand new advertising campaign via Sydney agency Host, called ‘Take in the Gold’, which aims to inspire Australians to get the most out of the simple things in life – such as time spent with family and friends under the Australian sun all the […]
Droga5 London is repositioning Rustlers with a new campaign that takes the idea that the past was a glorious time in which to be alive and turns it on its head. The ad, called “80 Years of Torment”, subverts the advertising cliché of taking a rose-tinted flashback view of an individual’s life a history as […]
People tend to switch into autopilot mode when they step into a supermarket. They stick to their shopping list (whether physical or mental), and many shoppers have typecast ALDI for specific products. The problem is, when you’re on autopilot at ALDI, you can easily overlook quality products will save you lots of money. This is […]