San Francisco-based advertising agency Odysseus Arms brings monstrous pangs of hunger to life in the new :30 “Appetites” for Foster Farms Corn Dogs. Directed by Emmy-winning Hungry Man helmer Dave Laden, the spot shows an active young boy being thrown off his soccer game by a furry little monster. As the game progresses, the creature […]
Cummins & Partners Melbourne and Simplot have launched the new work for Aussie icon Chiko Roll in a campaign featuring a 2 minute jingle, a doyen of television and a useless piece of plastic. An advanced behavioural insights deep-dive, extensive segmentation audit and rigorous exploration of consumer motivations revealed the compelling observation – Aussies still […]
A fresh television campaign by Wieden+Kennedy London promoting the new collection of Stride Gum debuted in the US. Led by ‘The Strength Within,’ the trio of three bold, energetic 15 second TVCs feature The Mouth, a wild, outspoken, purple-hued character spreading the word about the Mad Intense, crunchy new selection of Stride Gum. ‘The Strength Within’ is […]
Premium Tasmanian beer James Boag has launched its latest brand campaign in partnership with Tourism Tasmania and collaborating partners Land Rover, Canon and MJ Bale to communicate its brand positioning of “Harnessing Rugged Tasmania for people to savour”. The campaign was developed and produced by Infinity Squared. The premium beer brand, refined from the purity of the […]
BBH London and Partizan’s Giles Ripley cast ‘Randy O’Brien’, bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts as tongue in cheek evolves into an increasingly hilarious celebration of what Randy is apologising for in the first place.
The Triple Cheeseburger comes out in all McDonald’s restaurants in France. A new product inspired by the iconic Double Cheese recipe: Three beef patties, three slices of melted cheese and three times more fun. To announce the launch, TBWA\Paris has created a fantastically directed comedy TV spot directed by Ben Gregor (Moonwalk Production) parodying Alfonso […]
Rokkan, the Creative Agency of Record (AOR) for the Colombian Coffee Growers Federation (FNC) and its public-facing arm Café de Colombia, launched a bold new campaign re-introducing Colombian coffee to a new generation. Titled “Greatness is Brewing,” the campaign highlights the idea that groundbreaking accomplishments are the result of many small steps—especially when it comes […]
In 2015, McDonald’s rolled out an all-star cast in celebration of SG50, featuring its best-known favourites like the McSpicy burger, Spicy Nuggets, and Twister Fries. A year later, and with Singaporeans anticipating another return by the good ol’ favourites, what could McDonald’s offer to do to step out of the colossal (McSpicy-shaped) shadow of 2015? […]
Cawley Nea\TBWA has created an ‘Unbelievably Huge’ campaign for McDonald’s Ireland as, for the first time ever, the fast-food giant launches its globally successful Monopoly promotion into the Irish market with a number of large scale playing pieces. Launching across Ireland, the campaign will primarily roll out across TV, Cinema, outdoor and social platforms and […]
Ben & Jerry’s is pushing for change this election year with a new ice cream, new marketing campaign and a few arrests. The ice cream maker has long promoted its progressive social mission, speaking out on issues including growth hormones in milk, marriage equality and climate change. In 2016, its effort is a “Democracy Is […]