Mars Chocolate UK has released three Maltesers ads featuring disabled actors after winning Channel 4’s £1m “Superhumans wanted” competition for the Paralympics. The spots will first air during the opening ceremony of the 2016 Paralympic Games on 7 September. Channel 4, the tournament’s official broadcaster, awarded the brand £1m of commercial airtime for developing the […]
In a bit of Doctor Who-esque regeneration, Dos Equis on September 7 introduced its new Most Interesting Man (MIM) in the World—to replace Jonathan Goldsmith, who who retired from the role earlier in 2016. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a […]
When the NFL season kicks off on September 8, the US’ favourite beer will be celebrating the fans that have made football the number one sport in America. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans and next will launch a nationwide marketing […]
Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of 2016’s Italian Grand Prix. The launch coincides with the brand’s first Formula 1 Grand Prix where it is an official title sponsor. Publicis Italy has created two TV ads for the brewer that will be shown […]
Sean “Diddy” Combs and the Makers of the Cîroc Ultra Premium Vodka unveiled new brand creative and launch a motivational campaign: ‘Let’s Get It’. ‘Let’s Get It’, which is inspired by Combs and features DJ Khaled and French Montana, sparks a movement to empower and encourage entrepreneurs and creators to pursue their passions and realize their dreams. The […]
Whybin\TBWA has launched a new campaign for Independent Liquor New Zealand’s Woodstock Black. The Woodstock Black creative is a celebration of time, championing the wrinkles, tattoos, and eclectic jewellery earned over the lives of the characters that feature in the work. Christy Peacock, ECD, Whybin\TBWA said: “These aren’t your standard pretty poster boys who spend […]
Glenmorangie has appointed Jack Morton to lead its global campaign for Glenmorangie Original which aims to encourage consumers to experience the whisky in a new way. The campaign is centred on Jack Morton’s ‘Stick or Twist’ creative concept which focuses on the Scottish whisky’s brand story while offering a twist on tradition. The ‘Stick or […]
McDonald’s is launching a new TV spot for the Chicken Legend range. In this ad by Leo Burnett London, we see a keen judo student volunteer for a demonstration with an intimidating judo master. His classmates hail him as a legend as he takes one for the team. This campaign is all about how a […]
Created by agency David and directed by Martin Romanella, this spot for Coca-Cola creates happiness out of thin air using the one guaranteed people-pleaser–magic. The brand employed full-time American magician Justin Flom, who wowed a tableful of people by turning their regular Coca-Cola beverages into other varieties–specifically Coca-Cola Zero, Coca-Cola Light and Coca-Cola Life. You […]
DigitasLBi has launched a campaign for ‘The Table by Golden Circle‘ – Shangri-La Hotels and Resorts’ new dining loyalty program. Taking a more digitally-driven and innovative approach to communications and engagement, ‘The Table’ is one of the major campaigns to launch since DigitasLBi was awarded the business earlier in 2016. ‘The Table’ provides members industry-leading […]