Taylor Herring have unveiled their latest creative for the Kellogg’s #GreatStarts Olympic Campaign – releasing a video of Team GB athlete Louis Smith demonstrating a unique breakfast gymnastics routine. The video and picture led content follows the launch campaign which saw Louis team up with Sir Steve Redgrave and Rebecca Adlington to recreate a series […]
Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats a Light & […]
Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favour of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. The new global effort, called ‘Time to Shine,’ takes a page out of Orbit’s sister brand […]
Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. The first ad in the campaign, called “just get thirsty”, features a louche Frenchman in a Bangkok karaoke bar singing Celine Dion’s It’s All Coming Back To Me Now – as […]
Marcel Desailly has teamed up with Carlsberg in their new campaign to ensure UEFA Euro 2016 becomes a tournament for the people. The legendary former France defender and winner of UEFA Euro 2000 drew inspiration from his country’s rich history to help turn it into the Republic of Football this summer. Desailly has taken the […]
Havas Worldwide Malaysia has launched a new campaign for Connor’s Stout Porter by Carlsberg, which is built around the creative idea of Straight to the Pint. Targeted at consumers between the age group 25-40, the campaign seeks to position Connor’s Stout Porter as a no-nonsense beer that is just made right. The creative team at […]
Heineken Light, Gold medal winner at the 2015 European Beer Star Awards and “Best Tasting Low Calorie Lager” winner at the 2013 and 2014 World Beer Championships, announced the evolution of its “Best Tasting Light” campaign for 2016. Reprising his role as spokesperson is award-winning actor, Neil Patrick Harris, who uses his trademark wit and humour […]
KFC launched its latest campaign in the UK and Ireland, with ‘Roller Skater’, a good-vibes film directed by Sara Dunlop from Rattling Stick and created by BBH. Shot over three days in Cape Town , Sara enrolled specialist roller-blading movi-cam operator, Mryon Mance to help capture the lead character as he cruises home on his […]
Corona has launched its new ‘This Is Living’ global brand platform by Wieden+Kennedy Amsterdam. The campaign taps into the universal desire for freedom, the brand wants to inspire people to go outside and live more moments that matter. Through original content featuring authentic voices from around the world, this new global brand platform reminds consumers to […]
TBWA\Shanghai has developed a new integrated campaign for McDonald’s China to promote the arrival of the Angry Birds Burger Collection to restaurants across China, ahead of the Angry Birds movie launching at the end of May 2016. The additional burgers include, the Angry Red Double Chicken Burger and the McDonald’s Fried Pork Patty and Steamed […]