The International Food and Beverage Creative Excellence Awards were recently held at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for the global Food and Beverage Industry. […]
Leo Burnett UK has created an offbeat 60-second spot to promote McDonald’s beef burger, and to clarify the misconception that the fast food chain’s patties are riddled not only with additives, but also artificial flavouring. The commercial initiates around a nine-and-a-quarter-year-old girl called ‘Laura’, who believes that the Golden Arches serves unhealthy beef patties. In […]
Gü Puds is celebrating solo diners in a bid to promote the launch of its ‘single’ serve desert packs. An outdoor campaign, created by Publicis Chemistry, will be showcased on Facebook advertising and 4oD, acknowledging the logic – and benefits – of single dining. The bold copy asserts Gü Puds are worth breaking up for. […]
The stunning backdrop of the Iguazu Falls sets the scene for a frenetic explosion of colours and sounds in the new spot for Perrier. Directing duo Fleur & Manu helmed the VFX heavy spot through Les Télécréateurs, with MPC’s newly opened Paris studio taking the reins on the 42 VFX shots. With inspiration from Wacky […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]
Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new ‘one brand’ strategy. Following on from the ‘What Are You Waiting For?’ TV ad released in May 2015, the brand launched ‘Choose Coca-Cola’ – a new ad which showcases its full range. Created by Ogilvy Amsterdam, it aims […]
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that Abbott Mead Vickers BBDO has been named The Google FAB Agency of The Year at The 17th FAB Awards. The now Google sponsored award, is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB […]
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Mini Babybel, one of the UK’s cheese snack favourite, is back on TV screens with a brand new and highly-engaging advertising campaign. On air from the end of May, the new creative by Y&R Paris sees the brand unveil ‘The SuperCheese’ – a talking Mini Babybel superhero character that will strengthen the emotional connection with […]