Coca-Cola Encourages ‘Acts of Kindness’ at Christmas

Coca-Cola Encourages ‘Acts of Kindness’ at Christmas

Coca-Cola is set to launch a Christmas TV ad this weekend that focuses on acts of kindness, in a wider festive push towards the theme of personalised giving. The “give a little happiness” spot ties in with Coca-Cola’s long-running ‘Open Happiness’ campaign. It features Coca-Cola’s Santa presiding over friends, family and strangers, carrying out various […]

Bordeaux Launches New Ad Campaign Across Seven Key Markets

Bordeaux Launches New Ad Campaign Across Seven Key Markets

The Bordeaux Wine Council (CIVB) will launch a new international advertising and branding campaign across seven key markets starting in November. The new campaign, which was created by London-based agency Isobel, focuses on authenticity, diversity, and innovation, and is aimed at stimulating a re-discovery of Bordeaux as a world reference in terms of wine quality […]

Guy Ritchie Directs ‘Welcome’ For Haig Club

Guy Ritchie Directs ‘Welcome’ For Haig Club

The first Haig Club Single Grain Scotch Whisky advert puts the ‘toast’ at the heart of the brand Diageo, a global leader in beverage alcohol, has announced the launch of its first TV advert for the new Single Grain Scotch Whisky Haig Club. Renowned British director Guy Ritchie has teamed up with award-winning advertising agency adam&EveDDB […]

Celebrities Campaign To Fight ‘BBQ Inaccessibility’ In Wendy’s Ad

Celebrities Campaign To Fight ‘BBQ Inaccessibility’ In Wendy’s Ad

To promote their new BBQ pulled pork burgers, American fast-food chain Wendy’s got celebrities Steve Austin, Alfonso Ribeiro and Ralph Macchio to help plug the burger in its new ad. In the name of fighting “BBQ inaccessibility”, the celebrities urged the public to use the hashtag #BBQ4merica on social media to spread awareness about “mouth-watering […]