Fuller’s is bringing Frontier – its craft lager brand – to a new audience thanks to a digital and OOH campaign created by advertising agency The Corner. The London-based brewer’s ‘Find Flavour’ campaign launches today, targeting 25-45-year-old men drinking in East London. Jane Jones, Head of Marketing at Fuller’s, said: “Our target audience is keen […]
Heineken and Wieden+Kennedy (W+K) have reached an agreement to terminate the global advertising contracts for the brewer’s Heineken and Desperados brands after working together for five years. In a statement issued by Heineken the Dutch company said that both parties are working to ensure that the relationship ends in a “timely and seamless” manner. Jan […]
Creature of London and Arla Foods have launched a radical new campaign for Arla Foods’ Anchor brand. In a bold departure from Anchor’s past marketing, the campaign is focused on driving mass consumer awareness of Anchor and its rich tasting dairy products, specifically Anchor Cheddar and its Anchor Butter range. This first campaign for Creature […]
Premier Foods will kick off a TV campaign featuring an animated dog made from cakes. It is the second campaign since it relaunched the Mr Kipling brand in September and is part of a major marketing drive. The 20-second ad, created by JWT, features a stack of Angel Slices shaped like a dog, complete with […]
Lidl has embarked on a blind taste advertising push to query the public on how its own-brand products perform against well-known named products. Following on from the #LidlSurprises campaign, the discount retailer will air a series of taste test ads on ITV from June 11. The slots, created by TBWA\London, will show real people display […]
The International Food and Beverage Creative Excellence Awards were recently held at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for the global Food and Beverage Industry. […]
Leo Burnett UK has created an offbeat 60-second spot to promote McDonald’s beef burger, and to clarify the misconception that the fast food chain’s patties are riddled not only with additives, but also artificial flavouring. The commercial initiates around a nine-and-a-quarter-year-old girl called ‘Laura’, who believes that the Golden Arches serves unhealthy beef patties. In […]
Gü Puds is celebrating solo diners in a bid to promote the launch of its ‘single’ serve desert packs. An outdoor campaign, created by Publicis Chemistry, will be showcased on Facebook advertising and 4oD, acknowledging the logic – and benefits – of single dining. The bold copy asserts Gü Puds are worth breaking up for. […]
The stunning backdrop of the Iguazu Falls sets the scene for a frenetic explosion of colours and sounds in the new spot for Perrier. Directing duo Fleur & Manu helmed the VFX heavy spot through Les Télécréateurs, with MPC’s newly opened Paris studio taking the reins on the 42 VFX shots. With inspiration from Wacky […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]