The digital campaign created by Aesop Agency to mark the launch of tic tac’s new flavour variant ‘Apple Burst’ has generated more than 1 million views on YouTube. The campaign, created by Aesop creative directors Matt Pam and Simon Hipwell and directed by Top Gear director Kit Lynch-Robinson, consists of six films of six different […]
DDB California has launched their newest campaign for meat sticks brand Slim Jim, part of ConAgra Foods. The brand is bringing back the old and well-loved tagline “Snap Into a Slim Jim” but with a new twist by form-fitting it into each spot. By reviving the old tagline, the campaign is harkening back to the […]
Carl’s Jr. and Hardee’s are proving that everything is bigger in Texas by saluting Texas’ fine tradition of BBQ with their newest meat-on-meat burger creation: the Texas BBQ Thickburger. For the Texas BBQ Thickburger, Carl’s Jr. and Hardee’s put the best of Texas on a burger, so in their new campaign, 72andSunny put the best […]
McDonald’s UK is tonight launching the first ad in its ‘Here’s to What Matters’ campaign, focusing on its charity work. The first ad, “dad’s voice” airs July 25 and focuses on McDonald’s support of the Ronald McDonald House Charities, which provide accommodation near hospitals that allow parents to stay close to their sick kids. The […]
The great taste of Kellogg’s Froot Loops brings back the fun you enjoyed when you were a kid. This year, Froot Loops is asking you to “follow your noses” to bring back the awesome experiences from your youth. In a TV ad airing nationally in the USA, a couple is inspired by their Froot Loops cereal […]
To prove that Montana’s Best of BBQ Sampler event is irresistible, the Montana’s team tried to shoot an entire ad campaign by bartering with BBQ ribs, sausages, chicken, brisket, and shrimp. And it worked. Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods […]
From Friday 18th of July, KFC have launched an out of home and social media campaign to promote the new Great American Bites range. The campaign invites people to taste the adventurous spirit of the states that inspired the three new flavours – Texas BBQ, Sweet Missouri Mustard, and Fiery Kansas Chilli. The film, created […]
Heineken Light, the “Best Tasting Low Calorie Lager” winner at the 2013 World Beer Championships, announced the launch of its “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. Heineken will partner with Harris to introduce consumers to the reformulated Heineken Light and creatively bring the […]
The world’s first super premium luxury vodka, Belvedere Vodka, is thrilled to announce an extension to their highly successful Know The Difference campaign, titled Unlearn / Relearn. This campaign allows consumers to rediscover the flavor and taste of a high quality vodka, while debunking myths that have previously surrounded the vodka category. Consumers have been […]
DLKW Lowe revealed a new London-based campaign for Morrisons supporting the launch of the Morrisons.com home delivery service now available for Londoners. The prominent OOH ‘Up Your Street’ campaign highlights seven well-known London neighbourhoods and playfully features a food product within the name. Pun-lovers will enjoy ‘Mornington Cressent’, ‘West Mincester’, ‘Lime House’, ‘Piccalilli Circus’, ‘White […]