Kopparberg has launched a summer marketing campaign to showcase its Frozen Fruit Cider ranges.
The cider brand is looking to spread the word of its Elderflower and Lime and Strawberry and Lime ranges throughout the summer in a multi-channel push culminating experiential, press, social media, digital and outdoor.
The £5m campaign, created by 18 Feet & Rising, will see PR activity driven by W Communications, media planning and buying by Goodstuff and an experiential drive conducted in partnership with the MAMA Group.
Jodie Alliss, brand manager at Kopparberg, said: “Following the launch of Kopparberg Frozen Fruit Cider across various UK stores last month, we’re thrilled to be supporting our new and innovative product with an eye-catching creative campaign. The launch means we can offer our fans an even more refreshing option from Kopparberg this summer.”
The ad centerpiece was sculpted from real ice and photographed by Ben Stockley.