Ruffles potato chips have long been the solution to one of the greatest problems guys face — as in, why can’t there be a chip that holds more dip, packs more flavor, and has more crunch? Given the brand’s role in solving this important age-old dilemma, Ruffles is now embarking on a mission to shine […]
Seth & Riley’s Garage, a recent addition to Carlsberg’s portfolio, , just launched a new worldwide advertising campaign for their hard lemonade drink. Duval Guillaume was appointed as the lead global agency to develop the core brand platform, strategy, and the full campaign. The tagline for the brand is “Kind of genius. Kind of.” and […]
The liquor company Suntory has collaborated with the Japanese ad agency TBWA\Hakuhodo to come up with these detailed ice cube figurines that will make your drinks look like works of art. These ice cubes were made using a 3D mill, and were drilled to look like the Statue of Liberty, an astronaut, and Michaelangelo’s David. […]
Bulmers, the British cider from Heineken, is showing the colour of its money – and its product range- in a new multi-million pound marketing campaign embracing TV, press, digital and outdoor running from April through to September. Created by adam&eveDDB with media planning and buying through MediaVest, the ‘Bulmers. Live Colourful’ campaign breaks from Easter […]
To promote its new rabbit pizza, New Zealand-based pizza company Hell Pizza created an attention-grabbing billboard that was made from hundreds of real rabbits. “Rabbit Pizza,” the billboard advertised. “Made from real rabbit. Like this billboard”. “As well as being a delicious meat, and even quite cute, rabbits are unfortunately also a noted pest that […]
Kellogg’s and VML have tapped into current late-night eating behaviours with a new campaign that encourages Crunchy Nut fans to snack on the sweet golden flakes when they have the munchies late at night. ‘Midnight Spooning’ is a multi-platform digital campaign inviting consumers who are over the age of 18 to enjoy their Crunchy Nut […]
Fox’s Biscuits, owned by the 2 Sisters Food Group, has appointed Cheil UK to be its strategic digital and social media partner following a competitive pitch process. Tasked with delivering Fox’s digital and social engagement strategy through a mix of stand-alone and integrated, multi-discipline marketing campaigns, Cheil will be responsible for both the planning and […]
Geometry Global, the recently merged entity of G2, OgilvyAction and JWTAction has recorded outstanding results for “The Scene” – a new advertising platform for CHIVAS18, the world’s leading purveyor of premium Scotch whisky. Reinvigorating Hong Kong’s fascination with movie-making, The Scene reached 10 million people and increased CHIVAS’ fan base by 50%. The Scene engaged […]
Waiting in a standstill line that wraps around the block. Being at the mercy of the “bouncer’s discretion.” Blowing three months’ rent just to stand behind a velvet rope and hold a bottle with a sparkler. Sound familiar? Well, Smirnoff, the world’s best-selling vodka, is here to remind people that fun nights out don’t have […]
Fanta is launching this week an exciting new multi-platform marketing campaign with experiences-to-remember prizes. The ‘Play #Fanta100 – 100 ways to play’ campaign aims to grow awareness and engagement of the brand by giving consumers the chance to win an experience-of-a-lifetime prize, such as flying a plane, feeding a lion or becoming a pop star […]