The Fiesta ST is a fire-breathing, ground-scorching, sports hatch that packs a whole lot of power into a small package. When Ford launched the limited edition car in New Zealand last month, JWT created ST Hot Sauce to connect with young consumers and generate excitement about the car in a really potent way. To capture […]
Belvedere Vodka is set to launch its first ever cinema campaign in the UK, which looks to promote the brand’s product and lifestyle credentials. Created by BBDO New York, the £300,000 campaign is called ‘A Night Out’ and is set to appear in cinemas throughout September and October. Nick Ambridge, senior brand manager for Belvedere […]
http://www.youtube.com/watch?v=x8BRLP0aNMI Diageo is pumping £34 million into the marketing of its Guinness brand over the next 12 months as part of a plan to boost its “quality” association. The investment drive will be spearheaded by a new TV campaign, created by AMV BBDO, which will focus on the surge of the Guinness pint. In echoes […]
Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, Wieden+Kennedy Amsterdam have been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. This last gruelling […]
Bear, the healthy snack brand, has launched a new multi-platform advertising campaign with B&B, which looks to target mums during the back to school period. Looking to promote both the YoYo brand, as well as the new Alphabites cereal, there will be a different creative for each, along with 25 key family events with National […]
Krave has revealed that its ‘tweet when u eat’ campaign has generated a total of 76,498 Twitter and Facebook posts; with eight per cent of those involved saying that they eat the cereal. The research, carried out by Crimson Hexagon using its ForSight system, found 54 per cent of users have engaged with the Krave […]
A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]
Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being “crass and degrading” towards women. The Advertising Standards Authority received two types of complaints about three Piri Piri Pot Noodles ads that appeared on the Pot Noodle Facebook page. It upheld one of the complaints for one of the ads, […]
Weetabix has unveiled a new £4 million integrated marketing push, following two children and their grandpa creating mayhem in the house while mum and dad are out. Created by BBH, the campaign will include cinema and radio activity, a Disney children’s TV partnership, and significant in store activity consisting of on pack promotion and retailer-exclusive […]
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele. The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality […]