Ferrero has appointed The Corner to handle UK advertising for Tic Tac. The agency, which now joins the Ferrero roster, won the account after a final shoot-out against BETC London in a process handled by The Observatory. Ferrero kicked off the pitch, which involved several agencies, in November last year and conducted two stages of […]
With every refreshing sip of Diet Pepsi, you’re getting more than a drink; you’re getting a bubbly timeout that brings fun to your day … and, sometimes the delightful surprise of meeting a famous face. This summer, Diet Pepsi is teaming up with Hollywood actor, Josh Duhamel to bring the fun to fans. Unsuspecting Los […]
Diageo, the producer of Smirnoff, Captain Morgan and Guinness, launches a new pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment. The business aims to reach more than one million young people across Europe and help them to think about whether their drinking […]
Electronics and beer aren’t always cosy bedfellows but that hasn’t stopped BT Sport from devising a hi-tech solution for the humble beer mat. The custom built mats can be scanned by smartphones equipped with Blippar technology to allow patrons of BT Sports screening clubs and pubs to vote on sporting issues, research game stats, enter […]
Are you willing to take a leap of faith and alter your travel plans for a trip to the unknown? Heineken’s global campaign “Voyage” arrives in the U.S. with the debut of a new television commercial “The Voyage” and travel experiment – Departure Roulette. This omni-channel campaign drops men from across the world into remote […]
This summer, the nation’s favourite mariachi band will perform their biggest gig to date… On the main stage at this year’s Yahoo! Wireless Festival. Doritos has formed an exciting new partnership with Live Nation that will see the companies work together to bring the party to the party at this summer’s essential open-air music experience […]
To promote its Blue Label drink in China, whiskey brand Johnnie Walker brought martial art legend, Bruce Lee, ‘back to life’ in its latest ad. Created by ad agency BBH, the 90-second ad called ‘Game Changer’ features a CGI ‘Bruce Lee’ narrating his famous ‘Be Water’ philosophy. According to Joseph Kahn, the director of the […]
Burton’s Biscuit Company is launching new product Maryland Gooeys with a £1.5m advertising campaign. The firm is rebooting its Maryland ‘Mugs’ ad, created by VCCP, to promote the new cookie range. The TV ad is now on air and will run for the next six weeks, supported by video on demand and digital advertising. Media […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth as Silks’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at jump and flat racecourses across the UK. John Smith’s Extra Smooth, part of the Heineken portfolio, is the […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]