Until now, the will of the Force has sought to bring balance to the universe, and with Pringles in the picture, the Force has a new mission – to deliver snackable fun. As part of the Pringles and Star Wars “The Force For Fun” promotion, more than a thousand fan-generated video ideas were crowdsourced through […]
Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to unveil a new cast of characters. Enter Ruff McThickridge and his closest buds, Bo Dato, Mora Crunchy and the Bomb-Defusing Sloth, a group of self-described hotshots sure to make any 1970s action movie hero proud. The gang headlines the Ruffles […]
Foster’s is inviting UK drinkers to raise a glass to the brand’s 125th anniversary with the launch of a new campaign that celebrates Foster’s proud history of refreshment. The Foster’s story began in Melbourne in 1888, when Ralph and William Foster first introduced the people of Australia, who were previously used to drinking warm beer […]
Newcastle, the No Bollocks beer brand, announced the release of its limited edition Newcastle Bombshell pale blonde ale. Available nationwide between May and July 2013, Newcastle Bombshell is a refreshing new addition to the Newcastle portfolio featuring an eye-catching blonde on the label intended to catch the eye of beer drinkers nationally. And sell more […]
To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps. As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by […]
Budweiser has launched a campaign called ‘Buddy Cup’, which centres on a beer glass with a built-in chip that integrates with Facebook. Created by Agência Africa, each time two people toast using the new beer glass – the ‘Buddy Cup’ – they instantly become friends online via Facebook. The technology was developed in partnership with […]
Yorkshire Tea has staged an experiential activity event for press, bloggers and brand fans aboard the Orient Express. Organised by brand experience agency BEcause, ‘The Yorkshire Tea Train’ came as part of a wider promotional campaign for Yorkshire Tea, building on the celebratory tone of the brand’s latest TV ads. The event started in a […]
An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite claiming complainants were “twisting the meaning of an innocent word”. The Advertising Standards Authority ruled that one poster which stated “Pussy” in the centre, above “The drink’s pure, it’s your mind that’s the problem” in smaller text, could not appear […]
To help people ‘take a break’ from online connectivity, chocolate brand Kit Kat created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals. Created with the help of ad agency JWT Amsterdam, this outdoor advertising campaign by Kit Kat aims to ‘disconnect’ people from their emails, Facebook updates, hashtags and likes. Instead, people […]
Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]