Coca-Cola put the taste difference between the drink and Coke Zero to the test again in its latest campaign, which saw eight members of the public being hypnotised. Following on from the cinema ‘taste experiment’ earlier this month, the campaign sees hypnotist Peter Powers send the participants to sleep with any pre-conceptions around what they’re […]
Pure Leaf Iced Tea, a product of The Pepsi Lipton Tea Partnership, today unveils its new ‘Perfect Pairings’ campaign with Food Network’s Chopped and host Ted Allen, to help consumers find the perfect food and beverage pairings for any meal or event. The campaign also features the brand’s latest flavor innovation, a Not Too Sweet […]
‘Ahh’—that is the word/theme centered around Coca-Cola’s new ad campaign called the ‘The Ahh Effect’. Created by ad agency Wieden + Kennedy Portland, Coke bought 61 URLs that are all variations of the word ‘ahh’—with each URL adding an additional ‘H’ at the end, meaning ahh.com, ahhh.com, ahhhh.com, and so on. 17 of these domains […]
Magnum Pleasure Hunt – 5 Lost Kisses, is the 3rd instalment of the popular action packed platform game series by Magnum. In the latest version, The Prince, the apple of our heroine’s eye, suddenly becomes the target for a bunch of evil willing bad girls. He gets brutally kidnapped and your objective is to help […]
evian Natural Spring Water debuts its newest video, Baby & Me, as a follow up to the incredibly successful viral Roller Babies video from 2009 and Baby Inside from 2011. Launching simultaneously in 14 countries, Baby & Me is poised to become the next internationally acclaimed video from evian. The newest video campaign from evian […]
What works up a thirst more than one William Levy? Try six! The seduction begins today as Pepsi NEXT, the only cola to deliver real cola taste with 60% less sugar, and Levy debut the “Wheel of Levy,” the brand’s latest mission to get America to Drink it to Believe it. The actor flexes his […]
Kool-Aid, the iconic refreshment beverage that has stood for fun and flavor for generations, unveiled a comprehensive brand campaign called “Smile. It’s Kool-Aid,” which introduces a new look and feel for the brand and a makeover for its famous spokespitcher, Kool-Aid Man, all timed to the product launch of Kool-Aid Liquid Drink Mix. Kool-Aid Man, […]
Perrier sparkling natural mineral water has unveiled a digital experience to allow the public to participate in a ‘secret party’ in Paris through the eyes of 60 different mysterious characters. Created by Ogilvy & Mather Paris, the campaign also invites visitors to enter a sweepstakes for a chance to win an invitation to one of […]
To promote Gioni’s new upside-down bottles in Italy, Milan-based ad agency A1ch1m1a Advertising created three bold and cheeky ads. The print ads feature a Tomato Ketchup, Salad Cream (Ranch Dressing), and Brown Sauce (Barbecue Sauce) bottles giving people a ‘spanking’—like how we normally do to get sauce out of the bottles—sending a message that the […]
Smirnoff, the vodka from Diageo, is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which brings to life the brand’s belief that if you try something new you will have a better time. The £2.5m integrated campaign includes TV, digital, PR and POS as well as targeted on […]