If you are what you drink, you might want to cut back on the Coca-Cola. But Ogilvy Dubai connects people and product in a more metaphorical way for new print and outdoor ads breaking in the Middle East. The ads feature Coke cups, glasses and bottles filled with crowds of people, whose diminutive size makes […]
John West has unveiled a new campaign which takes the viewer right back to the source; out on the open sea to view which fish are accepted, and those that are rejected by the leading brand. Created by J. Walter Thompson Melbourne, the new, ‘It’s a No from John West’ campaign reinforces the brand’s […]
The makers of Skippy peanut butter announced the launch of the ‘Be Smooth Like Skippy’ national advertising campaign in the US, created to showcase the smoothness and deliciousness of Skippy peanut butter. The ‘Be Smooth Like Skippy’ campaign includes a series of videos with child actor Cooper Friedman performing a variety of smooth tasks, as […]
The FAB Awards — International Food and Beverage Creative and Effectiveness Awards — is pleased to announce the continuation of their partnership with Google UK Ltd via their YouTube brand. This will be the 4th consecutive year that Google has teamed up with FAB. As per the partnership, YouTube will co-host The 3rd FAB Forum on […]
There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great. What happens when both kinds strike the same guy? A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he […]
Chicken chain KFC has sought to draw a line under a week of biting headlines spurred by a UK-wide chicken shortage by issuing a full-page apology to its customers, team members and franchise partners in February 23’s issues of Metro and The Sun. Having a little fun with its own three letter acronym branding in […]
Laive butter and J. Walter Thompson Peru, launch a hunt of “butter fingers” football goalkeepers in Peru to select the worst and take them to the World Cup in Russia to learn from the best, in its new TV spot. This spot is part of an integrated campaign which includes TV, digital and OOH, and […]
IHOP launched a new TV and online campaign called “Declaration of Pancakes” to promote everyone’s favourite upcoming holiday: IHOP National Pancake Day, which the restaurant will celebrate by giving away free pancakes to everyone in America. The spot, created by Droga5 New York, opens on a scene reminiscent of 1776 and the signing of […]
AG Barr’s Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a “can’t”. The 40-second spot appears to make a brave play on the c-word. It echoes the brand’s infamous ‘Fanny‘ ads which provoked a string of complaints to the Advertising Standards Authority […]
According to the World Health Organisation reports, by the year 2025 there will be over 70 million children in the world suffering from obesity. McCann Barcelona and Beko – the global home appliances brand – launch ‘Eat Like a Pro’ campaign, addressing a growing global problem – childhood obesity – and giving parents a helping […]