Tic Tac is launching a £1.5m campaign featuring a brand new TV creative and positioning, encouraging people to take on new experiences and ‘Open Up’. For the first time in five years, Tic Tac Core (Fresh Mint, Lime & Orange, Strawberry Fields, and Mint Rush) is hitting the UK’s screens on 7th May and running […]
Dos Equis is giving millions of Americans another reason to celebrate Cinco de Mayo this year by introducing Cinco Equis — the exact same beer as Dos Equis, but with three more Xs on the can. The all-new Cinco Equis was created by Droga5 and Funny or Die as part of the Dos Equis […]
As part of its collaboration with Lucasfilm for the much-anticipated release of “Solo: A Star Wars Story,” Denny’s is giving fans the opportunity to take a virtual seat in the Star Wars universe and roll a pair of dice like Han Solo. Launching on May 4, Denny’s “Smuggler’s Dice” sweepstakes offers players the chance to […]
Remember those good old days? When rock-and-roll ruled the charts? When rotary phones were a fixture in every home? Throwback is not just a hashtag but a reminder of the past; of times when cool had a different definition; when creative expression, retro designs, ‘flower power’ ruled the roost, and when Fido Dido was […]
Ikon Sydney has launched its first campaign for Hort Innovation‘s Australian Avocados brand since winning the business earlier this year, following a competitive pitch. The new ‘Smash an Avo’ campaign is part of a complete brand refresh for Australian Avocados. Ikon’s integrated team delivered strategy, media, creative, brand identity, social and digital services to […]
Following success over the last 12 years, McDonald’s ‘Great Tastes of America’ is back supported by an integrated campaign from Leo Burnett London that takes it to new levels. The campaign, comprising TV, radio, social, print and DOOH, shows how just craving the Great Tastes of America range can transform Brits into their American alter […]
DDB Group Singapore has released a new campaign for Unilever ice cream brands Wall’s Feast in Indonesia and Wall’s Top Ten in Thailand, as part of a new direction for the iconic ice cream brands. The agency created the TVC in collaboration with Wall’s global team at adam&eveDDB in London, and in partnership with […]
Beer ads have a long history of showing guys enjoying a brew, often at the expense of everything else. Spouses, commitments and those less worthy have often been fodder for blokey heroes who earn their beer through some feat of strength, cunning, comedy or a combination of the three. The decision to get away […]
Go ahead. “Give in to the bunny.” That’s the message and the tagline at the heart of a new ad campaign from FCB Chicago for Blue Bunny ice cream treats. Blue Bunny is a unit of Well Enterprises, the Le Mars, Iowa-based company that bills itself as the largest family-owned ice cream maker in the […]
For many people, a trip to the gym is more chore than fun, and that’s the vibe of a new campaign for Vitaminwater Active. Vitaminwater Active launched in 2017, championed as “the sports drink for the rest of us.” With the brand’s new ‘Sorta-Fit Spokesguy’ campaign, the message stays on target for the product – […]