Kraft Heinz Australia has launched its ‘Thicker is Tastier’ campaign for Heinz Ketchup via Channel T and Hogarth and is inviting all Australians to join the “Sauce or Ketchup” debate. Ketchup and sauce-loving enthusiasts across the nation have been faced with the ultimate condiment conundrum, “what is the difference between tomato sauce and tomato ketchup?” […]
Snack brand Tyrrells is embracing the preposterous for its first ever television ad campaign, a £2.5m promotion supported by video on demand, outdoor and social media. Taglined ‘It’s absurd what we do before Tyrrells gets to you’ the wacky push gives life to the idiosyncratic black and white figures which grace its packets of crisps by giving them a […]
Ever wonder what it would be like to have your own personal beer vendor following you around? Turns out it’s not as great as you might think. Bud Light explores the absurd idea in its first broadcast ad of the NFL season, from agency Wieden+Kennedy New York. “Vendor” opens on a guy telling his friend […]
In keeping with the brand’s rotating cast of unexpected celebrities portraying iconic founder Colonel Harland Sanders, Kentucky Fried Chicken (KFC) announced the brand has tapped actor Ray Liotta, known for his iconic role in “Goodfellas” and currently the star of NBC’s “Shades of Blue,” as its new Colonel. Like a house divided on game day, the latest Colonel can’t […]
In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road. The heartwarming campaign, led by an animated short film, follows ‘Geoff’ – the head […]
British beer success story, Camden Town Brewery, launches its first ever TV campaign ‘Characters’ celebrating the eclectic and inclusive spirit of its birthplace. The brewery teamed up with The Garage Soho and Royle Productions to create ‘Characters’, which promotes its signature lager, Camden Hells, initially launching on September 4th with five-second teasers before the 30”s […]
McCafé, the innovative brand extension by McDonald’s, has been ruling its patrons’ hearts with handcrafted coffees since the concept was launched in 2013. To bring the sheer range of the McCafé premium offerings to life, McDonald’s India has rolled out a thematic, digital-led campaign ‘There’s A McCafé For That’. Whatever the feeling might be, or […]
McDonald’s UK has launched a campaign for its Chicken Legend range that positions the quality chicken burger as a reward that we all need and deserve sometimes. Created by Leo Burnett London, the spot broke on Monday 14th August and shows a one-man kayaker about to begin a white-water rapids course. Just as he is […]
Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. The FCB Durban spot tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a […]
For previous generations, progress was often seen as a linear concept – a predefined journey with few strands, in which the formula for success was invariably about getting through college, getting a good job, and forming a family. Nowadays, the world is more and more connected and infinite possibilities arise each second, which means that […]