Blue Apron, known for delivering incredible cooking experiences to home cooks across the country, today launched its latest integrated marketing campaign titled “What Cooking Can Do” in collaboration with Droga5, the company’s creative agency. Inspired by countless real stories from Blue Apron customers, the new campaign highlights how cooking with Blue Apron can transform […]
The highly anticipated summer campaign for Australian Lamb via The Monkeys Sydney has launched – singing, dancing and celebrating the one thing all Australians can agree on this summer, lamb. Building on the long established ‘We Love Our Lamb’ brand position of unity and inclusivity, the integrated campaign inspires people to put aside their differences, […]
19 Grand Slam, 95 titles, zero minutes cooking. When all you’ve known is being a master at something, how do you start from scratch? Roger Federer, one of the greatest tennis players in the world, is exchanging his racket for an apron, as he meets his match in Barilla’s new global advertising campaign ‘Masters […]
On Christmas Eve, for the past 42 years, the King of Spain has issued a traditional Christmas message on national television. Last year 12,421,000 viewers tuned in. Over the years, the message has mainly consisted of overcoming obstacles, being grateful, having hope and looking forward to a better future, but rarely does it tackle […]
Birds Eye’s eponymous Captain is back in a new campaign for the brand’s fish fingers – and he has a new kind of vibe. The new TV ad, launching on January 8, features a more contemporary-looking Captain with a salt and pepper beard, dressed in a plain navy coat and cap over a white […]
Swiggy, the food ordering and delivery platform, has launched its first-ever advertising campaign for television and digital. The integrated campaign pivots around how consumers turn to Swiggy on any occasion and delight in its superior food ordering experience. The brand film is complimented by Swiggy’s campaigns on channels such as outdoor and digital. Conceptualised by […]
“I’ve been living Atkins for years,” actor Rob Lowe said in new spots for Atkins Nutritionals, the brand’s boldest attempt yet to position itself as a lifestyle enhancer, not a line of diet foods. Lowe, movie and TV viewers know, wasn’t in need of a diet. He’s never lost weight on the plan, which […]
For Christmas 2017, Coca-Cola launched eight animated cards which tell stories from twenty-seven phrases written on the Coca-Cola cans in Brazil. The animations can be loaded in Facebook and Twitter through the campaign’s website. The messages express gratitude for different small rites or blessings in our lives, such as ‘thank you for never giving up on […]
In the first campaign of its 60th anniversary, Ihop released a brand new TV spot, ‘Pilots,’ to promote its long-running ‘all you can eat pancakes’ promotion. In the 30-second spot by Droga5 and directed by Tom Kuntz, two pilots perform a safety check before takeoff. “Have you checked the pancake?” the captain asks his co-pilot, replacing the […]
Heinz Tomato Ketchup is known for its impeccable quality and great taste and this Heinz Tomato Ketchup campaign is all about the “Taste That Grabs You”! The concept features mouth-watering food and how people are so engrossed in eating the Heinz ketchup that they ignore everything else. When Heinz Tomato Ketchup aspired to spread […]