Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, called ‘Underthink It’. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things – from what to wear, what food to order, even which beer to drink – […]
Tesco Ireland and creative agency, ROTHCO, launch the first commercial in part of a new three-year campaign that will form an ambitious new repositioning for Tesco Ireland. Following on from the successful Christmas campaign Here’s to the Hosts, Family Makes Us Better will put authentic family life at the heart of the Tesco business. The […]
Coca-Cola has created an ad out of recycled packaging to encourage consumers to become sustainable and go green. The stop-motion film accompanies what is reportedly the company’s biggest ever recycling campaign, supported by PR and social media activation. The TV commercial debuts on Channel 4 on July 29 and will run on cinema, digital and […]
Using oOh!media’s unrivalled reach in regional Australia, Carlton & United Breweries via creative agency Clemenger BBDO Melbourne, has launched a hyper-localised OOH campaign in ten cities and towns in NSW, Victoria and the ACT for Carlton Draught. The light-hearted classic roadside billboard campaign touches on various historical themes, rivalries, and traditional exports of some of […]
Britvic launched a new ‘Lemons Over History’ campaign for their iconic lemonade brand R. White via creative agency 101. The campaign marks R. White’s advertising return after more than 30 years. The brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution. Rather than looking back, a new […]
Pizza that’s delivered hot and fresh should be something that everyone—man, woman or child—should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child? Pizza Hut has tapped Kristen Wiig for its latest “Everyman” campaign from Droga5. In the two TV spots, […]
KFC Australia launched an integrated brand campaign, Bringing the Bird to Birdsville, via Ogilvy, Sydney. The campaign comprises TV and Online Content, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC’s sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland. Annabel Fribence, […]
The makers of Smirnoff vodka announce a new partnership with American actor, author and environmentalist, Ted Danson, as an extension of the Smirnoff No. 21 vodka campaign “Only the Best For Everyone.” As part of the partnership, Smirnoff worked with Danson to co-curate a comical series of short videos, which are now available to view on YouTube as […]
The sight of thousands of people sitting on Murray Mound with strawberries and cream is testament to how much we love Wimbledon. But we can all agree that sometimes the grunting gets a bit much! KitKat pokes fun at the absolute racquet some players make with a new tactical radio spot by J. Walter Thompson […]
KFC launched a new campaign, “The Whole Chicken”, which takes a bold stance on quality – tied together with new campaign line “The Chicken, The Whole Chicken And Nothing But The Chicken.” In a distinct shift in tone for KFC, the campaign proudly takes on the provenance and quality of the chicken used at KFC […]