Guinness has introduced a new design of its iconic harp logo as the Diageo owned brand aims to ‘reintroduce skill and craftsmanship’ and set it apart from the wave of new craft beers. Created by Design Bridge, the new logo was made through collaborations with illustrator Gerry Barney, harp-makers Niebisch & Tree, and artisan letterpress […]
Budweiser has announced the launch of Twist-Offs in the UK – making it the first major beer brand in the UK to introduce twist-off bottle caps. Available across on and off trade, the innovation will increase ease of serve for on trade customers, and address issues of convenience for shoppers – by eliminating the need […]
Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand. Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic […]
Nation, the London-based digital and creative agency is working with leading beer brand, Grolsch and Dutch Jean specialist, Denham on a global digital activation to celebrate skill, craft and ‘unconventional’ thinking. Nation, Grolsch’s digital agency since July 2015, has been brought on board to execute the creative concept and launch the global activation on Groslch’s […]
Grey Goose, one of the world’s leading super-premium vodka, announced plans for a collection of summer experiences that will launch from May 2016. Famed for pioneering new occasions for super-premium vodka, Grey Goose will be investing at scale to inspire consumers to trade up to the category this summer. The campaign will see 20 pop-ups, across 20 […]
Truly Spiked & Sparkling, a new clean, crisp and refreshing spiked sparkling water is hitting shelves today. With just 100 calories and 2 grams of carbs per serving, Truly Spiked & Sparkling (5% ABV) is the lowest-calorie and lowest-carb spiked sparkling water available, and it’s gluten-free. The inspiration to experiment and develop Truly Spiked & […]
The Whiskey Affair continues it’s UK-wide tour by returning to London on the 23rd April. Coming on the back of their hugely successful Brighton event, it’s a lively and fun night out for any fans of whiskey where they can discover new brands and blends,and hopefully pick up a few favourites along the way. With […]
While last week’s Republican debate may have been canceled, Amy Schumer, Seth Rogen and the Bud Light Party encouraged healthy debate across the country around topics that really matter… like the pronunciation of gif and the speed of a zebra. The new TV spot ‘Debate’ is the sixth Bud Light Party commercial released in the […]
Carlsberg UK has unveiled Strawberry and Rhubarb as a new flavour variant to its Somersby Cider portfolio, which will be available exclusively in the on-trade from April. Somersby Strawberry and Rhubarb is the brand’s first flavoured cider available on draught, complementing Somersby Original, established in the on-trade since 2013. The launch of the new flavoured […]
Carling is launching a major new promotion, ‘Bank Holiday In The Bag’, which will offer lucky individuals the chance to win a free holiday with three of their mates over the May Day bank holiday weekend. Lucky winners will be notified by the delivery of a bag which will contain goodies to enjoy on their […]