The new branding was developed through hand drawn illustrations of the different elements representing Hayman’s Gin, such as the botanical ingredients, ‘Marjorie’ the copper pot still (named after the founder’s mother), Cale the cat and the old family gin bottle.
Using traditional hand-drawings, Field Day has designed a website, created a brochure and a bottle neck collar to showcase Hayman’s gin’s story. The website is a hub to showcase the classic range of gins and the distillation method of their five signature gins; London Dry, Old Tom, Sloe, Family Reserve and Royal Dock, with cocktail recipes and food suggestions to accompany them.
Liz Barnsdale, Managing Director, Field Day comments: “Hayman’s is a family-owned gem of the gin industry that will be bringing its unique story to a new generation of UK gin enthusiasts. We were delighted to be engaged by Hayman’s to bring our own unique blend of brand and commerce to resonate with today’s consumer.”
Miranda Hayman, Director, Hayman’s Gin comments: “With the popularity in gins surging, people are particularly interested in the authenticity of our family owned gins. We continue to use original recipes with the same trusted blend of 10 botanical ingredients that date back over 150 years. Field Day has captured the spirit of the brand perfectly.”
The new, rebranded Hayman’s gin has recently achieved listing in Waitrose.