Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]
Tempted to explore the fascinating world of Single Malt Scotch Whisky, but overwhelmed by choice? Johnnie Walker, the world’s No. 1 Scotch Whisky brand has introduced the perfect solution in an exciting new addition to its world famous portfolio – Johnnie Walker Island Green. A rare blend of rich single malt whiskies from the four […]
In its first work for Coors Banquet, MillerCoors and 72andSunny celebrate the brand’s commitment to quality through its campaign “How It’s Done,” which highlights both product attributes and milestones in the Coors Banquet story. Launching online from July 1, and airing on broadcast starting 4th of July, “How It’s Done” includes a series of 15 […]
Budweiser announces the launch of its summer campaign – ‘Brewed The Hard Way’ (BTHW). BTHW attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began […]
Absolut Labs unveils Absolut deadmau5 – an interactive virtual reality gaming experience created in collaboration with world renowned electronic musician Deadmau5, which invites fans to join the artist on an epic night out in his own virtual world. As the latest venture from Absolut Labs, the brand’s nightlife think-tank and idea incubator, Absolut deadmau5 is […]
Cognac brand Hennessy announced the launch of “Harmony. Mastered from Chaos.” – a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Kicking off on June 30th, the campaign showcases the absolute mastery exuded at every stage […]
After releasing the Salted Caramel Brownie Brown Ale in 2015, Ben & Jerry’s has teamed up with New Belgium Brewing to create another beer—the Chocolate Chip Cookie Dough Ale. Bringing together two delicious things, this latest beer from the popular ice-cream brand is supposed to go very well with its Chocolate Chip Cookie Dough ice-cream. […]
Skol is the first beer brand to support the largest event of the LGBT community in Brazil: the 20th edition of the LGBT Pride Parade. And on LGBT Pride Day in Brazil, 28 June 2016, the brand reinforced its commitment to respecting choices and individual differences. Watch the film ‘Road’ , created by F/Nazca Saatchi […]
Heineken has announced the launch of the Heineken City Shapers Festival, which forms part of the brand’s ongoing Open Your World platform. The campaign will celebrate the cultures, people, music and entertainment, and experiences of the vibrant global cities shaping our top Australian cities and underlines Heineken’s status as a leading international premium beer brand. […]
On June 28, London’s ‘SMITHS’ of Smithfield hosted BRÚ Brewery for a special ‘Meet the Brewer’ event. The evening gave discerning drinkers from across the UK the chance to sample beers from one of Ireland’s most exciting craft brewers. Having already made a big impact on the Irish drinks scene, BRÚ Brewery is looking to […]